Time is set aside each year for the Board President and Superintendent workshop to provide an opportunity to strengthen partnerships and sharpen skills through leadership development. This year’s event, the 24th Annual Board President and Superintendent Workshop, was held on Thursday, January 26, 2023, at the BCIU Main Office.
During their presentation, “Telling Your Story: A Proactive and Collaborative Approach to School District Communications,” Mrs. Amelia Krotee, Marketing Communications Specialist for BCIU and the Twin Valley School District; and
Mrs. Karen Troutman, Director of Public Relations of the Wilson School District, shared information and tips regarding effective communications and public relations to bolster school board and district collaboration. Topics covered included the importance of a consistent message, setting the stage for telling your story, navigating crisis communications, social media best practices, developing relationships with
local media, and where to find additional resources to assist in communication initiatives.
Our thanks to the workshop presenters as well as Fidevia Construction Management and Consulting (Fidevia), who generously sponsored the event for the 12th straight year. We also extend our appreciation to our school leaders for their participation, and their continued collaboration and commitment to the more than 70,000 students in Berks County.