BCIU Child Care ADs

It can be a challenge for BCIU's Child Care program to stand out in a crowded field of providers of childcare and daycare services. The program's emphasis on early learning can be overlooked by parents confronted with so many options.

We designed two ads aimed at getting attention and clarifying the message. A creative tag line, “where kids thrive and learn,” creates a positive impression and summarizes the program's benefits for children. The key words, “Safe, Convenient, Affordable,” identify benefits that parents regard as critically important. The use of an engaging original photo of happy kids added strong visual interest and further helped in distinguishing BCIU from other providers.