MEDIANET POSTER

BCIU Educational Technology Services wanted to publicize its MediaNet service to teachers in Berks County because, although it is a robust library of educational media, it was being underutilized by school districts. We developed an attention-getting headline, "It's like FREE NETFLIX for teachers!" and designed a poster around it. Photos of the various types of media offered were used in conjunction with a stock image of a librarian with students. We also wrote the copy to emphasize how easy it is to use and broke it down into numbered steps.

The result was a dramatic increase in phone calls from teachers who wanted to register for the service. The objective of expanding usage of MediaNet materials was achieved, and the coordinators of the program deemed the campaign a resounding success.