ASIAN STUDIES COLLABORATIVE Save-the-date POSTCARD This project began with a logo design request for the ASC. It quickly became an exercise in branding the collaborative and the conference and building recognition for future participants. The logo uses a font that echoes the shape of Asian temples ((notice the letter A and the negative space between the letters S and C)). The color palette of spring green and shades of tan evoke nature. This brand was used on save-the-date cards, registration brochures, badges, banners, a folder, and notepads for the conference. |
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| PRODUCTION SPECS: 8 1/2 x 5 1/2 inch postcard | 4/4 | Cougar 60#C | ganged 4-up on tabloid sheet and trimmed out | printed in-house by BCIU Printing & Duplicating | | |
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