inside berks business BRANDING

The insideBERKSbusiness project came to us as a team of local businesses, school district counselors, and members of the BBEC and BCIU began an overhaul of the Educator Internship Program (EIP). Enrollment had been waning and there was a need for retooling the program. After the development team hammered out a substantially new format for the program, they asked BCIU PR to name it, brand it, and help advertise it. The iBb was born. From a PR perspective, the project encompassed logo design, branding, two versions of the brochure (educators and employers), introductory letter, forms, and the creation of a mini-site on the Web.