SPECIAL EDUCATION BRANDING EFFOrt

BCIU's main Special Education programs include: Deaf & Hard of Hearing, Itinerant Teachers, Multiple Disabilities Support, Preparation for Adult Life, and Transition House. The goal of this branding project was to differentiate the programs, yet have them work together to give an identity to BCIU's Special Education Department. A color scheme and graphical treatment were created to fit this need. Vertical color bars identify the programs, and correspondingly colored columns and vertical photos tie it all together. The project included uniquely formatted brochures with a 1.25-inch overlap color bar, display boards, signage, 12 x 18 inch folders, and Web banners.