BeRKSWORKS BRANDING

BerksWorks is an online database of local employers who offer workplace-learning experiences to high school and college students. It is a collaboration of area businesses and 27 educational entities. We branded the effort by creating the name "BerksWorks," designing a logo, and building an identity for the program. Supporting materials, including a tri-fold brochure, business cards, and name badges, were written and designed. We also created a Web presence to appeal to the college student audience and serve the corporate sector as well. It can be found at www.berksworks.org.