BERKS CAREER & TECHNOLOGY CENTER (BCTC) BRANDING

Today's career and technology schools are hotbeds of career preparation and skills development. They offer state-of-the-art technology and curricula that are in sync with the marketplace. Yet, an old prejudice persists: cool kids don't go to “vo-tech.”

To counter that stereotype and build an image of BCTC as a “hip” modern school that prepares students for unlimited possibilities, we created marketing materials that feature vibrant colors, attractive photos, and high-energy graphic design. The client reported outstanding attendance at an open house event and was delighted to see that many attendees brought with them BCTC postcards and brochures that were part of a direct mail campaign.

PRODUCTION SPECS: Program of Studies Guide (70-page book): Cover 4/4 100#T; Inside pages 2/C (K and PMS 313), 60#T  |  Recruitment Brochure: 11 x 17 inch, 65#T, 4/4, tri-fold brochure | Open House Postcard: 5.5 x 11 inch postcard on 80#C matte stock, 4/4 | All except Program of Studies Guide printed at Berks Career & Technology Center | Client: Berks Career & Technology Center