ASIAN STUDIES COLLABORATIVE BRANDING

This project began with a logo design request for the ASC. It quickly became an exercise in branding the collaborative and the conference and building recognition for future participants. The logo uses a font that echoes the shape of Asian temples (notice the letter A and the negative space between the letters S and C). The color palette of spring green and shades of tan evoke nature. This brand was used on save-the-date cards, registration brochures, badges, banners, a folder, and notepads for the conference.