BCTC Ninth GRADE RECRUITMENT brochure

Objective: to motivate ninth-graders and their parents to seriously consider the BCTC option and to take steps toward enrolling in the program.

Working closely with the client, we created a recruitment brochure that resembles a “search piece” used by many college admissions offices. The brochure, which was distributed to students during presentations in district classrooms, features focused motivational messages, high-priority information, and engaging photos, all powerfully conveyed in an energetic graphic design intended to appeal to teenagers.