Public Relations, ADVERTISING & MARKETING

The BCIU provides public relations consulting services to schools and non-profit organizations at an affordable fee-for-service rate. The Public Relations Department also provides related services, including graphic design and desktop publishing, photography, copywriting, editing, proofreading, audiovisual productions, media relations, and Web services.

Public Relations

It's good to be in touch with reality, but when it comes to public relations, PR means “perception rules.”

When you're in the public eye - and if you're a school district or non-profit organization, you know the public is watching you closely - you shouldn't leave the public's perception of you to chance.

That's where the BCIU's Public Relations Department can help.

We can take an objective look at how your audiences perceive your institution. We will help you be proactive in your relations with parents, community members, students, staff, and donors. Doing so will pay dividends in reputation, morale, fundraising, and in many other ways as you create solid relationships with your stakeholders.

Advertising

Even school districts and non-profits need to advertise sometime. Let the BCIU act as your ad agency. From creating a single newspaper ad, to developing a complete advertising campaign, we have the expertise to create the copy and camera-ready artwork for you.

We also can get price quotes from newspapers, radio and television stations, billboard companies, and magazine publishers and help you with the placement of your ad. Since we're here to serve you, we're not looking to charge you a huge markup to increase our billings. Instead, we're focused on helping you get the results you want at a very affordable price.

Marketing

Do you need help recruiting employees, increasing enrollment or donations, promoting your services? The BCIU can help you market your offerings. We'll provide a fresh approach to a vexing problem or adapt a solution to your needs that we've seen work for other clients.

Let us help you coordinate your marketing efforts with the other components of your communications plan and your organization's short- and long-range goals.

click here to view the PR portfolio.